NEWARK, Del. — Blue Blaze Associates announces completion of the first phase of a comprehensive multi-channel strategic marketing plan and digital transformation for White Horse Village, an active senior living community in Newtown Square, Pennsylvania. Services provided so far include a brand refresh, a website redesign, COVID-19 communications, and redesign of print materials.
The fresh, vibrant website features new functionality, including 360° virtual tours and downloadable sales materials. Blue Blaze leveraged the latest video technology to create an interactive customer experience, offering a safe and inviting alternative for touring the community’s first-class facilities and beautiful residences.
Launched in late February, the virtual tours have served as a critical resource to the White Horse Sales Team during the coronavirus pandemic. While campus closures hindered sales teams at other senior living communities across the country, White Horse Village sales counselors have been able to continue engagement with potential residents by using the virtual video tours.
“We thank Blue Blaze Associates for creating such a visually appealing and high functioning website,” comments Susan Abtouche, Vice President of Mission Enhancement at White Horse Village. “We valued the collaborative process as their team spent many hours with our residents and team members to capture the essence of our culture and design marketing materials and website that accurately reflects who we are.”
Blue Blaze guided White Horse Village through a brand refresh to update the 30-year-old logo. The new brand and logo authentically capture the essence of the community and serve as the creative foundation for a variety of new materials, including a custom marketing kit, sales brochure, and newsletters.
The second phase of the layered and multi-channel marketing plan is now underway. Blue Blaze is working closely with White Horse Village on new initiatives, including buyer journey mapping and persona development, marketing automation solutions, advertising and media management, search engine optimization (SEO), social media strategy, and public relations services.
Blue Blaze Associates collaborates with clients to build memorable brands and customized marketing solutions that deliver measurable results. Founded in 2001, this certified women-owned, strategic marketing and design agency offers a full suite of award-winning creative services. Clients appreciate the convenience of working with a single collaborative team that can deliver creative, customized solutions.
White Horse Village is a CARF-accredited active senior living community offering a full range of living options and healthcare services located on 96 acres in southeastern Pennsylvania. The community intentionally creates opportunities for extraordinary living in a vibrant, diverse community through personal growth, connectedness, and relationships. As a nonprofit organization, White Horse Village reinvests earnings back into the organization to further the mission and vision. For more information, visit www.whitehorsevillage.com