New websites support 40 companies in 21 countries and 13 languages
NEWARK, Del. — Blue Blaze Associates, a full-service marketing and design agency, was named winner of a competitive AVA Digital Gold Award for the redesign of a collection of multinational websites for Inductotherm Group. The New Jersey-based parent company is a global leader in engineering, designing and manufacturing innovative and advanced products for induction melting, heating, and welding equipment. Inductotherm Group includes 40 companies that manufacture more than 275 products across 21 countries.
The project requirements included:
- Conduct a comprehensive content audit and a complete redesign of the parent company’s corporate website to bring digital transformation and brand value to the forefront.
- Redesign and retool the entire multisite website network for 34 sub-companies, with translation support for up to 13 languages.
- Create a digital central product database and resource library to maintain consistent product information sharing and brand management across 50 product lines and all sub-companies.
Blue Blaze launched the new Inductotherm Group corporate website featuring a global design that is locally flexible and adaptive, and a new online resource database named “The Quarry.” Blue Blaze simultaneously launched a corresponding multisite network for Inductotherm Group’s subsidiary companies, which includes 34 multilingual sub-company sites in 13 languages. The multisite network is powered by a custom central database which broadcasts consistent information about Inductotherm Group’s brands and products to the sub-company sites.
“This is one of the largest projects Blue Blaze has ever completed,” comments Sandy Taccone, CEO of Blue Blaze Associates. “The biggest challenge we tackled was developing custom code to support the central product database so each of the products can be stored, revised and broadcast to any of the sub-company sites in multiple languages. I am proud of my team’s ability to adapt and problem-solve.”
The Blue Blaze design offers flexibility, brand consistency, and instant access to product information that has made this network of websites a valuable asset to Inductotherm Group’s international customers.
“We needed a way to present our global products and brands to customers in their local language and location,” says Lauren Trimble, Manager of Corporate Communications for Inductotherm Group. “The Blue Blaze team built a streamlined fleet of websites which comprehensively highlights all our products and services with an easy and approachable user experience.”
The 2020 AVA Digital Awards international competition is administered and judged by the Association of Marketing and Communication Professionals. This annual competition serves as a benchmark of the industry, and recognizes a high standard of excellence in work that includes digital engagement campaigns, audio and video production, website development, social media interaction, and mobile marketing. There were 2,500 entries from around the world, and winners were selected from more than 200 categories.
Blue Blaze Associates collaborates with clients to build memorable brands and customized marketing solutions that deliver measurable results. Founded in 2001, this certified women-owned, strategic marketing and design agency offers a full suite of award-winning creative services.
Inductotherm Group offers advanced technology for the engineering, manufacturing, and service of thermal processing equipment used in the melting, heating, heat treating, forging, galvanizing, coating, cutting and welding of metals. Bringing together 40 companies with 38 manufacturing facilities located in 21 countries, Inductotherm Group delivers innovative products throughout the world. Customers rely on Inductotherm, Inductoheat, Thermatool, Radyne, Consarc and other trusted brands in the Inductotherm Group to provide outstanding equipment and services.