(Newark, Del.) Blue Blaze Associates, a women-owned, full-service marketing and design agency, has been honored with a Platinum Hermes Creative Award and a Gold dotCOMM Award. These international awards recognize some of the firm’s exceptional marketing materials created for White Horse Village, a senior living community in Newtown Square, Pa.
Blue Blaze’s custom design of a multi-page marketing kit folder with inserts earned the agency a Hermes Platinum Award. The downloadable kit folder captures the true personality of the vibrant and active senior community. Bold imagery, custom die-cut folder design, engaging content, and insightful testimonials make this kit folder stand out from the competition.
In the process of completely redesigning the White Horse Village website, Blue Blaze also created a collection of 360° virtual tours. These interactive virtual tours garnered a prestigious dotCOMM Gold Award. By leveraging the latest in video technology, these tours offer an inviting alternative for exploring the community’s first-class facilities and beautiful residences. Launched in the early days of COVID when in-person tours were not possible, the virtual tours have proven to be a crucial resource for the White Horse Village sales team.
“The beautifully designed kit folder and virtual tours accurately incorporate the essence of our community and have been effective tools for our team,” comments Susan Abtouche, VP of Mission Enhancement and Sales. “With the support of Blue Blaze’s strategic marketing advice and the freshly rebranded materials they created for us, we’ve been able to attract new residents and increase our community census in 2020.”
Hermes Creative Awards is an international competition that honors the messengers and creators of the information revolution. Each year, Hermes judges evaluate the creative industry’s best publications, branding collateral, websites, videos, advertising, marketing, and communication programs.
dotCOMM Awards is an international competition honoring excellence in web creativity and digital communication. The competition spotlights the role of creatives in the dynamic, constantly evolving web.
Blue Blaze Associates collaborates with clients to build memorable brands and develop strategic marketing solutions with measurable results. Founded in 2001, this women-owned and LGBTQ-owned marketing and design agency offers a full suite of award-winning creative services. Their tightly-woven interdisciplinary team combines creativity, digital transformation, and technical expertise to deliver superior quality solutions for clients. In 2020, Blue Blaze was named to the Philadelphia100® list of the region’s fastest-growing, privately-held companies.
Situated on 96 acres in southeastern Pennsylvania, White Horse Village is an active senior living community offering a full range of living options and healthcare services. The community intentionally creates opportunities for extraordinary living in a vibrant, diverse community through personal growth, connectedness, and relationships. As a nonprofit organization, White Horse Village reinvests earnings back into the organization to further the mission and vision. For more information, please visit www.whitehorsevillage.com.