Blue Blaze earns Gold Hermes Award for redesign of new charter school website

Bryan Allen Stevenson School of Excellence set to open in 2024

Wilmington, Del. Blue Blaze Associates, a full-service strategic marketing agency, was named winner of a 2023 Gold Hermes Award for the launch of a website they designed and developed for the Bryan Allen Stevenson School of Excellence (BASSE). The emerging Sussex County-based charter school will serve sixth through twelfth grade students with a focus on proximate service-learning experiences and a rigorous, personalized curriculum. 

To support the school’s enrollment as they open for their first-ever semester in September 2024, Blue Blaze developed the website with a focus on accessibility. The new website features step-by-step instructions about the school application process and allows registration for upcoming events through the online calendar. Additionally, website visitors can switch the language from English to Spanish to Haitian Creole, enabling access for different communities across Sussex County.  

Blue Blaze incorporated BASSE’s distinctive purple/orange brand colors with dynamic photos and content to create a welcoming and user-friendly interface for students, parents, employees, and donors. The comprehensive site includes crucial information such as academic schedules, frequently asked questions, career opportunities, and donation options to best serve stakeholder interests.

“We’re excited about the website Blue Blaze developed for us,” said Chantalle Ashford, Founder and Dean of Academic Excellence for BASSE. “It gives our parents, caregivers, and community members easier access to information about our school and helps boost our enrollment. I’m pleased that the website has been thoughtfully designed in ways that will allow it to grow as the school grows over the coming years.”  

“It’s been an honor for Blue Blaze to receive this distinguished award for contributing to the establishment of this public charter school,” said Wendy Scott, co-owner and Chief Strategic Officer (CSO) of Blue Blaze Associates. “Creating their attractive new website and other coordinated marketing materials will continue to strengthen community outreach. The vision for what BASSE will become, and the impact their students will have on the world, is truly inspirational.”

The Hermes Creative Awards are one of the oldest and largest creative competitions in the world. Winners range in size from individual freelancers to media conglomerates and fortune 500 companies. The annual competition attracts more than 6,500 entries from around the globe and is administered and judged by the Association of Marketing and Communication Professionals.

In this year’s competition, Blue Blaze additionally won a Platinum Award, the Hermes highest honor, for their design of Delaware State University’s Report of the President developed in collaboration with Friction Free Communications.

Explore the new BASSE website. Review the Hermes Creative Awards recognition

Founded in 2001, Blue Blaze Associates is a marketing and design agency offering a full suite of award-winning creative services. Recently named the 2022 Women-owned Business of the Year by the New Castle County Chamber of Commerce, they are a State of Delaware certified women-owned business enterprise (WBE) and nationally certified as an LGBT Business Enterprise (LGBTBE). 

Blue Blaze collaborates with their clients to build memorable brands and develop strategic marketing solutions with quantifiable results. Their interdisciplinary team combines creativity, digital transformation, and technical expertise to deliver superior-quality solutions focused on client goals. In 2020, Blue Blaze was the only Delaware-based company named to the Philadelphia100®, an annual list of the fastest-growing, privately-held companies in the Greater Philadelphia region.

The Bryan Allen Stevenson School of Excellence (BASSE) is a free, public charter school focused on service-learning located in Georgetown, Delaware. BASSE is named in honor of Delaware native Bryan Stevenson, an internationally renowned social justice activist and lawyer. Stevenson is the founder and executive director of the Equal Justice Initiative in Montgomery, Alabama. By creating pathways through proximity in unity with personalized and rigorous academic curriculum, BASSE seeks to cultivate students’ commitment to stay engaged and dedicated to Sussex County.

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