After decades as a venerable, but low profile organization, the Delaware Center for Horticulture (DCH) engaged Blue Blaze to raise its brand visibility and expand the donor base. Goals included distinguishing DCH from similar groups in the region, designing a new visual identity and tagline, realigning key messages, and creating materials to launch a capital campaign.
The collaborative rebranding process with DCH staff, board, and members created new energy and momentum. Next on the list was a complete overhaul of their website design.
To maintain brand consistency, Blue Blaze provided ongoing services and support. Over the years, several Blue Blaze projects won regional and national communications awards for DCH.