Delaware Division of the Arts (DDA), a branch of the Delaware Department of State, asked Blue Blaze to help them solve several brand challenges. With a parent brand and several sub-brands, the Division was in need of a comprehensive Brand Style Guide to organize and communicate how this family of brands should be consistently implemented.
We began our branding process, as we always do, with a discovery phase. A brand audit was conducted, as well as key stakeholder interviews, and a competitive review. Next, our design team created new designs for Delaware State of the Arts podcast, DelawareScene, and Delaware SceneStealers. Great care was taken to ensure the sub-brands were visually aligned and complementary to the DDA parent brand.
Blue Blaze delivered a final brand style guide that provided clear written guidelines with visual examples for proper use and application of the logo system, including typography and color palette. A new template for DDA business cards was also designed to align with the new brand standards. All logos were delivered as a complete set in various file formats for the Division to use however needed: online, in print, on merchandise, full color, or one color.
The custom style guide Blue Blaze created provides a structure that integrates the sub-brands and strengthens DDA’s overall brand position and recognition throughout the State of Delaware.
