Deerfield, an active senior living community in North Carolina is consistently one of the top-rated CCRC/Life Plan Communities in the US with a stellar reputation for excellent care and premier amenities. When it came time to update their Charitable Foundation and Legacy Society materials, Deerfield engaged Blue Blaze. We collaborated closely with Deerfield’s team throughout the project, from refining messaging strategy and content to creating visual designs that reflect the Deerfield brand. Our comprehensive services included initial concept development, design refinement, proofing, print management, and final delivery of printed products.
The resulting brochures function as a cohesive pair but can also stand alone as needed. Primarily geared toward current Deerfield residents, they showcase the value of philanthropy within Deerfield and the broader community by highlighting various philanthropic opportunities, including an assistance fund for residents, a scholarship program for staff, and local community outreach endeavors.
These brochures embody Deerfield’s inclusive, generous, and community-oriented values, and are also informational for prospective residents, visitors, and organizations who want to learn more about the Foundation. Evoking an appreciation for Deerfield’s beautiful natural surroundings, the brochures align seamlessly with Deerfield’s established brand and overall messaging.
