Frederick Living, a continuing care retirement community (CCRC) in Pennsylvania founded in 1896, was on the cusp of a major organizational decision. Blue Blaze helped this client develop sensitive communications about the decision-making process to ensure clarity and transparency to residents and staff members.
In close collaboration with the client’s team, we produced two resident letters, talking points for the Board and key staff, and a video presentation. Consistent in message and tone, the content of all pieces explained the next steps, addressed questions and concerns, and welcomed feedback. The video presentation featured Frederick Living’s CEO and Board leaders, which gave residents added confidence about the process. Blue Blaze managed the video script, storyboard, art direction, teleprompter services, sound/lighting engineering, and post-production.
Frederick Living successfully navigated their decision to affiliate with broad support. Blue Blaze was honored to help them align important communication pieces with their core organizational values of respect, integrity, and compassion.
