White Horse Village is a nonprofit Continuing Care Retirement Community (CCRC), also known as a Life Plan Community, in southeastern Pennsylvania. Initially, the client engaged us to distinguish the brand and build upon their reputation in a highly competitive market. The project began with a discovery and deep listening process, including a competitive analysis of other retirement communities in their region and focus groups with key stakeholders. Blue Blaze worked closely with community leaders to implement a brand refresh that thoughtfully preserved key visual elements. We also updated their message architecture and logo and tagline.
A comprehensive redesign of all brand touchpoints followed, including a new website, print collateral, and a custom marketing kit. The website authentically conveys their brand and community culture, and features new functionality such as 360° virtual video tours and downloadable sales materials, both of which have won awards in international design competitions. Additionally, Blue Blaze developed detailed buyer personas and mapped out the buyer journey, creating a foundation for sales engagement activities.
Today, Blue Blaze serves as a strategic advisor and extension of their in-house team, partnering closely with White Horse Village leadership to design and execute a full suite of marketing, communications, lead generation, and sales funnel programs. Blue Blaze marketing and communication specialists are on-site at White Horse Village weekly, fostering collaboration and building relationships with staff and residents to ensure continued momentum and success.
